Riding the waves of business change: lessons from a fighter pilot

Orientation is all about understanding. What does your data tell you? What questions should you ask to interrogate your business operations? What opportunities is your business missing out on? If Step 1: Observe is about gathering your data, Step 2: Orient is all about giving that data meaning, and working out what the data is trying to tell you.

Becoming data-driven: lessons from a fighter pilot

In this article, I'll provide a brief outline of how OODA works, along with some examples of how you can get started and apply it to help your business become fully data-driven and out-manoeuvre your competitors. We'll be publishing further steps in the next few weeks, so do sign up to our newsletter or follow us on Twitter so you don't miss out.